BEAUTY
Large production ad campaigns and snackable social content produced with Front Row Group
“Introducing N°.4C Clarifying Shampoo”
Client: Olaplex
Agency: Taylor & Pond / Front Row Group
Role: Director of Photography
Awards: Ava Digital Awards Platinum Winner for Video Production, Creativity, 360°
“1-800-Jergens Hotline”
Client: Jergens
Agency: Taylor & Pond / Front Row Group
Role: Director of Photography
Awards: Ava Digital Awards Platinum Winner for Video Production, Creativity, Editing, American Advertising Awards Silver winner for Internet Commercial
“Say Hello to Melanin Glow”
Client: Jergens
Agency: Taylor & Pond / Front Row Group
Role: Director of Photography
Awards: Ava Digital Awards Gold Winner for Video Production, Creativity, 360°, American Advertising Awards Bronze winner for Internet Commercial
“Miss Cloud Crème”
Client: Jergens
Agency: Taylor & Pond / Front Row Group
Role: Director of Photography
Awards: Ava Digital Awards Gold Winner for Video Production, Creativity, 360°, American Advertising Awards Bronze winner for Internet Commercial
Beauty Actives launch
Client: Hempz
Agency: Taylor & Pond / Front Row Group
Role: Director and editor
Summary: Spearheaded project from ideation to execution including conceptualizing story, directing talent and crew, selecting wardrobe and props, and completing post production. Client signed to retainer a few months later.